In PR we’re conditioned to critique these videos; they’re dripping in political agendas, designed to anger and rile up viewers. But, in this case it worked. I’m convinced. Historical amnesia is perhaps the scariest thing about the Trump campaign. The video of someone reading Hitler quotes to Trump supporters, and them being unable to decipher the differences says it all. American’s are desperate, clutching at straws, and looking to a powerful leader. Unfortunately, Trump cannot understand the position of the people, neither can most politicians to be honest. But Trump feeds off fear – fears of poverty and xenophobia. Sounding familiar yet?